Attract New Students Using Digital Marketing

Digital storytelling is the new word of mouth
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JOCELYN CHIURCO

Marketing Director, St. Mary-Basha Catholic School, Chandler, AZ

“We had 4 families in the first month who saw the ads, turned into

applications and have been accepted this past week.

It’s really exciting!”

Are you feeling like Jocelyn or more like Mr. Hosier?

Mr. Hosier recently celebrated his 57th birthday. A family man – a husband, father, and grandfather who runs a middle school.

He’s surrounded by dedicated teachers, a great support staff, and happy middle schoolers. What more could a principal want?

Unfortunately, Mr. Hosier can barely sleep at night.

The high student attrition rate, decline in enrollment,

and fierce competition have severely affected his school’s rankings.


Same old tricks. 


He’s tried all the usual channels. The ones that worked so well for him in the past. 

Local newspaper ads, direct mailers for the annual open house.

 

He’s even tried advertising on the local radio station… 

Which he really thought would work.

 

All of these had little to no effect…

He might not be alone in his plight, but many schools just like

Mr. Hosier’s are standing out and growing their student base more than ever.

How do they do it?

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What do all these successful schools have in common?

It’s simple.


They tell their story, and the right people hear it. 

They build relationships with online audiences.

The result?


They’re flooded with inquiries. 

  

Getting fresh leads in your inbox on a daily basis is possible,

and we can show you how. 

After all, successfully marketing schools is what we do.

Total Facebook Likes
Monthly Reach
Total Campaigns
Average cost per inquiry
Average # of inquiries/month

Without increasing qualified inquiries, you cannot improve your results. 

The average cost to our clients per qualified inquiry is only $37.

How much is a new enrollee worth to you?

Enrollment marketing is changing.

It’s a jungle out there.

There has never been more competition in our education system.

Student families (your target market) have the widest variety of options ever.

Why are YOU the best option for their child?

That’s where we come in.

Here are the steps we take.

STEP 1

We will uncover the best tactics to effortlessly reach student families in
your catchment area.

STEP 2 – Telling Your Story

We craft compelling multimedia stories to engage student families.

These messages are made to suit your audience at every stage of awareness.

We market across all the major social media platforms.

STEP 3 – Making The Connection

Once the right people know exactly who you are, we bring them closer to your school.

We help them overcome pre-enrollment concerns and guide them towards inquiring.

Kaye Taavialma

Executive Director

Ricardo Flores Magon Academy

Results achieved by Enrollhand:
6 inquiries and 2 visitors in 1 month.

Results achieved by Enrollhand:
6 inquiries and 2 visitors in 1 month.

Paul Jourcin

Director of Admissions & Assistant Principal

Venerini Academy

Results achieved by Enrollhand:
22 leads interested or going to the
open house in 1 month.

Results achieved by Enrollhand:
22 leads interested or going to the open house in 1 month.

For a limited time only, reserve your 10-minute audit and find out: 

 

How many parents can YOU reach today?
How many clicks will convert to student inquiries?
How much SHOULD a student enquiry cost?

…It’s THAT predictable.

Is enrollment marketing an Art or a Science?

In short, it’s both.

In order to survive, you need to evolve with the times and become a storyteller.

Telling your story is the most powerful student recruitment tool you have.

Storytelling is an art.

Storytelling through technology is a science.

Merging the art of storytelling with the science of targeted digital marketing is the key to increasing enrollment.

Is enrollment marketing an Art or a Science?

1. First, parents and students hear your story

You take charge of your reputation
To help you do that, we:

Use compelling educational content
Join and steer parents’ discussions online
Show them what your school has to offer!

2. Then, you influence their decision

By launching targeted marketing campaigns
To help you do that, we:

Analyze your audience’s emotional triggers
Target a wide range of specific demographics
Create viral referral campaigns that drive inquiries

2. Then, you influence their decision

By launching targeted marketing campaigns
To help you do that, we:

Analyze your audience’s emotional triggers
Target a wide range of specific demographics
Create viral referral campaigns that drive inquiries

3. Next, it’s time to convince them to inquire

By creating and sharing engaging stories
To help you do that, we:

Design unique, conversion-optimized landing pages
Test to find what the decision makers really want
Write student stories that convince them to enroll

4. Finally, You Get the Parents to Commit

By automating your nurturing system
to help you do that, we:

Build compelling email campaigns that nurture and educate. Help you reach your leads through email, phone, chat or text message.

4. Finally, You Get the Parents to Commit

By launching targeted marketing campaigns
To help you do that, we:

Analyze your audience’s emotional triggers
Target a wide range of specific demographics
Create viral referral campaigns that drive inquiries

Let’s Tell Your Story

Frequently Asked Questions

Do I have the budget for all this?

Marketing technology cost has plummeted. Even the smallest 50-student, rural school can afford a marketing campaign. Start small, go for 1 registration, then reinvest those funds to expand the program.

This sounds fancy and complicated and I don’t understand technology that well. How could I ever manage this?

We can set it all up for you and then it’s as easy as A…B…C. As soon as your funnel starts performing, you simply decide how many inquiries you want and adjust your budget.

I don’t have a team, we’ll never have the time or resources to do this.

The only time you’ll need is for talking to all the interested parents coming into your school for a visit. The rest will be running on automatic after a month or two.

We already do social media. We share our events on Facebook, Instagram and Twitter. We boost posts and run Google ads.

Well, this is not what we are proposing. The what’s more, we’re so confident in our results that we offer a no-questions-asked, 30-day money back guarantee. If, at any time during your first month, you think this strategy is not for you, we immediately refund our fees.

Find us

Enrollhand Inc.

500 Park Ave, New York, NY 10022, USA

Let’s discuss how we can help you achieve the results you want. 

I am very impressed! This is the most well written proposal I have seen.

Very clear and easy to read. I feel that you really listened and understand our core mission and clientele.

I look forward to getting started next week.”

Jill Duoto, Head of School, High Bluff Academy, San Diego, CA

hello@enrollhand.com

Tel: (830) 202-8479

500 Park Ave, New York, NY 10022, USA


“I am very impressed! This is the most well written proposal I have seen. Very clear and easy to read. I feel that you really listened and understand our core mission and clientele. I look forward to getting started next week.”

Jill Duoto, Head of School, High Bluff Academy, San Diego, CA